AOL Earnings: Programmatic Platform, Mobile And Videos Boost Ad Revenues

AOL reported its Q3 2014 results on November 6th. The company posted 18% year-over-year growth in revenues to $626.8 million, while the net income grew by 1325% year over year to $28 million (flat sequentially). In our pre-earnings note, we had stated that we will be closely following AOL?s programmatic advertising platform for revenue growth and that it will be a key growth driver for AOL going ahead. As expected, much of the revenue growth for AOL came from the growth of programmatic platform ...